hello readers! i have some big news for you, but i don’t want you to freak out! okay? okay! so, behind the scenes, we’ve been redesigning the site and it’s getting a completely new look and feel. i have loved the site the way it looks now, but we all grow and change and with it, our taste and style, so honestly i’ve been feeling the need for an updated look for a while now. and, with my move to los angeles where i’ve put down roots in my new home, i felt the site needed to represent my sunny new digs, too. so, with that said — i really hope you’ll like the new look and won’t miss the old site too much — the content won’t change — except to hopefully be improved upon, which is always the goal in mind. we should be launching in a few weeks, along with a few surprises i’ve been hinting at but keeping under my hat — we’re launching a brand new shop on the site with unique, one of a kind vintage treasures we scoured the french flea markets for. i’ve partnered with vintage expert extraordinaire Elsie Green to curate a collection specifically geared towards that modern bohemian vibe we here at sf girl know and love. the sf girl shop will be called super marché and i can’t wait to share all the beautiful homewares and furniture we’ve collected for you!
but in the meantime, while we tweak the new site’s final bits and bobs, i thought i’d share with you some of the inspirational images i’ve been collecting to get us to where the new design was at long last, finally finalized. part of the fun for me (and the struggle!) in designing a new site is collecting inspiration and then narrowing down my ideas and coming up with that final design. but i love so many aspects of design that i needed the help of my creative director and designer suzanne shade to explore ideas with me, and guidance of the backend designer jenny Volvovski of ALSO to get me where i needed to be in a practical and technical way. you’ll definitely notice quirky notes of wes anderson who endlessly inspires me, and a new color palette and typefaces for a much cleaner look overall. we’re working to make navigation even easier while keeping much of the existing features — like resources for example. the mobile version of the site will be much easier on the eyes, too. so, here’s some of the inspiration i’ve been gathering and gleaning. also — if there’s anything you’d like to see on the new site, do let me know — your input is invaluable to me, and if there’s something you love to see more (or less) of, please comment below and we’ll take all recommendations into consideration. i’m so excited and cannot wait to share all this newness with you! xo, victoria
